Rhea [Shraddha Kapoor] has just done her JC [Junior College] and she already fancies herself taking pheras with her charming, rich boyfriend Luv Nanda [Taaha Shah], who in turn fancies winning this contest called BBC [Billionaire Boys Club], which is a rage amongst billionaire boys.It is seen that the boys upload videos/mms of themselves and the more you do so you get points. Luv Nanda was going to be the highest scorer this year. This was shown to Rhea by the brother of a friend of Rhea. He can win this contest only by getting Rhea into bed with him on her 18th birthday eve. She goes along naively until she realizes that it''s not love but points that Luv wants to score. Now out to get him by the balls, she has a plan up her sleeve with her gal pals. Rhea makes a pact with Minty[her sister] and then goes to take everything from Luv Nanda by which he attracts girls and now wants to have Natasha in place of Rhea. She breaks his Car,screws his date with Natasha, makes him drunk and then comes the famous Mutton Song. Then in the Party of Golu where Freddie Kapoor[Ali Zafar] came to play, she took Luv to a room which was being shooted. She beat Luv,kicked his balls and finally won everyones support. Finally the movie ends with Freddie Kapoor wanting a date with Rhea

Soundtrack

The music is composed by Ram Sampath. Lyrics are penned by Amitabh Bhattacharya.The Music got mixed review from the critics. Bollywood Hungama gave the music 2.5 stars, stating that it was an album for people looking from a break from the usual Bollywood flare.

Box office

= According to BoxOfficeIndia, the movie collection "was very poor on its first day of around 10-15%.".

Critical reception

= Luv Ka The End opened to mixed reviews across India. Those who hated the Film absolutely hated it and those who loved it ensured that it was seen by everyone they were associated with. It was a massive success amongst its target audience, College Goers and High Schoolers. The film started on a slow note on Friday but picked up Saturday onwards and sustained itself well through the week and managed to create space for itself into the second week. Taaha Shah and Shraddha Kapoor managed to get rave reviews from most critics. The rest of the characters also were highly praised for their performance. The newcomers showed tremendous confidence and were bang on in their portrayal of the different characters that they played. Pushtiie Shakti who played Jugs in the film was highly praised. Errol Peter Marks who plays gollu was praised by Taran Adarsh. Meherzan Mazda of Seven fame was also appreciated for his portrayal of a Gym Freak. Taran Adarsh of Bollywood Hungama gave the film 3.5 out of 5 stars. VJ Archana gave the film 4 on 5 stars calling it a crazy fun ride. RJ Jeeturaj praised the film for its freshness, execution and approach. Yahoo movies gave the film 3 out of 5 stars. Nikhat Kazmi of Times of India rated it 2 out of 5 and wrote - "The film scores only in some of its performances [Shraddha Kapoors gang] and might appeal to young collegiates who want to miss a few boring tutorials". Entertainment portal FilmiTadka stated - Luv Ka The End is like what Rock music [not in the good sense] is to a Jazz lover, instead of a solid script, the director has tried to fill in voids with noise. Song ''Mutton'' to me will the most vulgar song of this year, we at FilmiTadka give it 1.5 out of 5 stars. Anupama Chopra of NDTV said - "Sensibility of this film is not youthful, it''s juvenile. And that''s before you get to the part where Luv, under the influence of some pill, dresses in drag and breaks into a song that goes: Mera jism, jism, mera badan, badan, main hun taza mutton mutton, khol dilon ke button button. I''m not sure what demographic that is aimed at but it definitely not for me. I''m going with one and a half star".

Track listing

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Development

= On April 1, 2011 the film was unveiled publicly as the first production venture of Y-Films and the cast of the film met the press along with the actors from Y-Films other two ventures, Mujhse Fraaandship Karoge and Virus Diwan.